The definitive community and marketplace of fractional fintech experts.
What is a Banksmyth?
noun | \ˈbank-ˌsmith \
Definition: A vetted independent expert in the fintech industry who provides fractional consulting services and / or digital products via the Banksmyth marketplace.
Usage: "As a Banksmyth, she leverages her extensive compliance experience to offer bespoke fintech solutions to leading financial services companies."
We can help!
Ecosystem Navigation
Our experts help clients navigate the banking and fintech ecosystem, connecting them with key industry players, making introductions to issuing and sponsor banks, regulatory compliance experts, fintech focused attorneys, issuing and acquiring processors, card manufacturers, ID / KYC partners, infrastructure vendors, loyalty and reward providers, marketing firms, product design / build shops, and more.
Product Strategy, Vision, and Design
Banksmyths lead product teams or augment an internal squad, leaning hard into the "Jobs to Be Done" frameworks to uncover and solve real problems for real users in real markets.
Embedded and Custom Financial Products
Our experts help clients explore embedded and custom financial products and solutions that align with market objectives, assisting with concept generation, partnership formation, regulatory compliance, program deployment, and more.
Generative AI
Our experts help clients understand how Generative AI can be deployed safely and with positive impact in their organizations. This is a burgeoning area of exploration for the industry but already driving significant product feature, risk mitigation, and operational efficiency advances.
Insights for Startups
Banksmyths enable startups with access to crucial market insights and strategic advice that can propel a new venture from early stage to a major player in the financial services industry, focusing on practical and impactful guidance for rapid growth.
Go To Market
Our experts develop and refine client go-to-market strategies to effectively position their products and achieve substantial market penetration. They evaluate direct sales and channel distribution approaches to ensure a clear path to solid ROI and sustained growth.
Ongoing Product and Partnership Advisory
Our experts offer ongoing strategic guidance to ensure client financial products and partnerships continue to meet market demands and regulatory standards, driving customer satisfaction, feature functionality, and business success.
Banking as a Service
Our experts work with banks entering or growing in the BaaS issuing / sponsorship space, helping with unique challenges including but not limited to regulatory compliance, product strategy, risk evaluation, vendor selection and management, operational capabilities, and more.
What have we done?
We can't provide client names, but here’s a small sample of projects our experts have worked on:
Led Credit as a Service product and partnership strategy for a well known co-brand credit issuing bank.
Directed product design and build of a novel card based annuity rewards program for a significant insurer.
Developed product strategy for a European version of an American style issuing bank.
Co-led early US channel partner strategy for a UK based fintech consultancy.
Revised product and channel distribution partnership strategy for a registered card rewards platform.
Conducted a payment product concept assessment for a real estate alternative asset startup.
Developed business plan, product, and vendor / channel partnership plans for an SMB banking startup.
Who is Banksmyth?
When we started talking about the problem with our industry friends, there was no shortage of interest in willing this into being. When we officially launch, we'll make note of who's been helping!